![]() ![]() The paper also provides different models having different resources with their success elements. Different models discussed in this paper lend an understanding and technicalities to the people aiming to start their own online venture. Reason being, all the ventures are of already established players, with good budgets, strong sense of consumer habits and also the goodwill of their Parent company. We are an Omni Channel Retailer catering to all shopping occasions of our customers through Supermarkets, Hypermarts and e-grocery, powered by Amazon. Though in Pakistan none of them has merged as the clear winner but these startups have surely made their presence felt. It is oncluded that, Startups like Cart.pk, RashanLelo, AaramShop.pk, and Taza Mart entered the Pakistan market with considerable experience and distinctive business model. Checkout wide range selection of grocery & household items and many more in selected cities across India. Out of these four any one of the business models can be used by a startup firm depending on the resources and expertise available to them. Shop Grocery Items through Amazon Pantry online Super Market store at Best Prices in India at Amazon.in. It was found that there are four types of online shopping models. Through extensive literature review a conceptual framework has been devised. Qualitative research methodology has been used for the purpose of this research. This research study aims at learning which type of business models is applicable for online grocery shopping in Pakistan. ![]()
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